Thinking About Food

What's really hitting home for me as I shop for the Challenge is how much more expensive the nutritious food is than the junk food. I always knew that was true but now I have to live it. Whole wheat bread is more than twice the price as white or the wheat bread that's not whole grain. The same is true for whole grain rice vs. "brown" or white rice. Luckily I was able to buy the HyVee brand whole grain cereal for $1.49 on sale. It certainly seems to be a quality over quantity issue. Unless I fill up on items like non whole grain bread, cereal, mac 'n cheese, etc. I am going to be hungry. Don't think I've ever thought about food so much (that alone is making me more hungry).